Hey there! My name is Tanguy Henrijean. Welcome to my creative journey.
About me
I am a 30+ years old creative designer based in Crans-Montana, Switzerland. Born and raised in Brussels, I grew up with a strong interest in alternative culture such as freestyle sports and street art, these taught me that you need to try, fail and repeat in order to succeed. It also made me do my first steps in the creative world with photography, videography, painting and drawing. After high school, I studied and graduated from Graphic & Web Design at the College of Advertising & Design where I learned not only design principles like typography, composition, information hierarchy, colour theory, etc… but also branding, advertising strategy, and copywriting.
After a few years of agency and freelance work, I decided to embrace my passion for the mountains and move in Switzerland. During my free time you will most likely find me in the outdoors with my dog, skiing, taking pictures or screen printing. Curious by nature, I always like to learn and explore new techniques and technology with only one motto: “Trust the process”.
Over the past 10 years, I worked in various industries such as advertising, tourism, healthcare, hospitality, service providers, and more recently web3 where I was more involved in product design, creating user interfaces and prototypes. I see design as a holistic discipline and developed a 360° vision, from brand strategy to product design, from concept to delivery, ensuring that the visual communication is relevant and consistent across all customer touch points.
What I do best
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Effective branding starts with a clear brand strategy that defines the brand's purpose, values, target audience, positioning, and messaging. A well-defined brand strategy guides all aspects of brand identity development and ensures consistency and alignment across touch points.
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Capturing attention and creating a positive first impression. It involves harmonizing colors, typography, imagery, and layout to create a visually pleasing and cohesive aesthetic that reflects the brand identity and resonates with the target audience.
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Prioritizing user needs, usability, and accessibility while embracing principles of aesthetics, functionality, and scalability. By focusing on these aspects, I create digital products that deliver value, delight users, and stand the test of time.